Conferences and Publications
Wendy, Hein and Stephanie & O’Donohoe, (2013): “Practising gender: The role of banter in young men’s improvisations of masculine consumer identities”. Journal of Marketing Management, (ahead-of-print), 1-27. DOI: 10.1080/0267257X.2013.852608
Wendy Hein, Stephanie O’Donohoe and Annmarie Ryan (2011): “Mobile Phones as an Extension of the Participant Observer's Self: Reflections on the Emergent Role of an Emergent Technology”. Qualitative Market Research: An International Journal, Vol. 14, No. 3, pp. 258 - 273.
(click here for a copy)
Wendy Hein, Annmarie Ryan, Robert Corrigan (2010): "POV: Point of view... Consumers and ethnographers in perspective...", in Advances in Consumer Research, Volume 37, Eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN.
(link to abstract and YouTube video)
Conference presentations, workshops and invited talks:
Wendy Hein (2014 - forthcoming): "Imagining gender equality: reflections on the teaching of gender in marketing and consumer research”. 39th Annual Macromarketing Conference, Co-Chairs Alan Bradshaw and Alexander Reppel, Royal Holloway University of London, UK.
Wendy Hein (2014 - forthcoming): "Mapping gender equality in CCT research". 9th Consumer Culture Theory Conference, Co-Chairs John Schouten and Diane Martin, Aalto University, Helsinki.
Wendy Hein (2014 - forthcoming): “Theorising gender equality in marketing and consumer research”. 12th ACR Gender, Marketing and Consumer Behaviour Conference, Co-chairs Johanna Moisander and Ilona Mikkonen. Aalto University, Helsinki.
Wendy Hein (2012): “Gender identity politics and consumption: mobilizing Scottish masculinities through relational consumption practices”, in Advances in Consumer Research, Volume 39, Eds. Zeynep Gurhan-Canli and Cele Otnes and Juliet Rui Zhu, Association for Consumer Research.
Wendy Hein (2012): “Relations, rivalry and responsibility: Gendered negotiations of Scottish football fans”, 7th Consumer Culture Theory Conference, Co-Chairs Linda Scott and Soren Askegaard, University of Oxford, Oxford, UK.
Wendy Hein (2012): “Fashionably unfashionable: young Scottish masculinities and relational constructions in the marketplace”, in ACR Asia Pacific Advances, Vol. 10, Eds. Ekant Veer and Paul W. Ballantine and Lucie K. Ozanne, Association for Consumer Research.
Wendy Hein (2012): ““I love you, Man”: the production of masculinity and male intimacy through consumption of homosocial spaces and practices”, 11th ACR Gender, Marketing and Consumer Behavior Conference, Co-Chairs Carolyn Costley and Lorraine Friend, Queenstown, NZ.
Wendy Hein and Stephanie O’Donohoe (2011): “Crossing the Line: Gender Differences and Researcher/Researched Relationships in
Interpretive Consumer Research”. 6th Workshop on Interpretive Consumer Research, University of Southern Denmark, Odense.
Wendy Hein (2010): "Ethnography for Entrepreneurial Discovery and Strategic Marketing", conference and poster presentation at Roundtable on Entrepreneurship Education (Accel REE Europe 2010), Stanford Technology Ventures Program, 8th - 10th September 2010, Edinburgh, UK.
“Consuming Masculinities” (2010), Jacob Ostberg and Diego Rinallo (Chairs), Roundtable at 10th ACR Gender, Marketing and Consumer Behaviour Conference, Cumbria, UK: University of Cumbria and Association for Consumer Research. (Participants: Eileen Fischer; Wendy Hein; Jacob Ostberg; Nacima Ourahmoune; Diego Rinallo; Lorna Stevens.) (link to conference)
Wendy Hein, Annmarie Ryan, Robert Corrigan (2010): "POV: Point of View... Consumers and Ethnographers in Perspective...", in Advances in Consumer Research, Volume 37, Eds. Margaret C. Campbell and Jeff Inman and Rik Pieters, Duluth, MN : Association for Consumer Research.
Wendy Hein (2008): “’Banter was Had’: Dynamics of Group Consumption and Masculine Gender Strategies”, 9th ACR Gender, Marketing and Consumer Behavior Conference, Shona Bettany, Susan Dobscha, Lisa O’Malley and Andrea Prothero (Eds.), Simmons College, Boston, MA: Association for Consumer Research.