Welcome to wendyhein.com

Post date: Aug 19, 2010 2:31:3 PM

Be it current topics, future trends, thoughts on books & literature or ideas from everyday life – it is my full intention to write about it here. Additionally, I have put precautions in place to prevent this blog turning into a reflexive rant. In an effort to make it more interactive and informative, I am hoping to include as much 'expert' opinion as possible. I have been fortunate to have met and worked with so many insightful people, it is only right to include their ideas. This also serves the purpose of representing different voices. Of course, I’m also delighted to hear your thoughts and I’ll do my best to fit it all together.

So, what kind of topics can you expect? True to my own interest, I am looking to write about aspects surrounding lived marketing, consumption and how we all produce our own 'marketing' (although we may not always think of it this way). I have decided to take a grounded approach in developing tags and categories as we go so hopefully we will soon be able to build themes based on constant comparison. Bear with me...

The first entry is in production but feel free to send comments or ideas to wendy@wendyhein.com