Time flies... but read on, this is important!

posted Apr 30, 2012, 1:55 PM by Wendy Hein   [ updated Apr 30, 2012, 1:59 PM ]
... when you're having fun (and that includes teaching and research - less so marking, which is what I'm doing right now).

It's been a hectic start to the year, hence my silence for some time. I've received a gentle reminder today that this blog hasn't seen much life recently, my apologies. Although now's not the time for a full post (and I've started and abandoned lots... and will finish them very soon, promise), this is a very important message to get out there:

I recently got involved in a UN-related project on management education (PRME), specifically, the working group on gender equality, where I'm contributing to the subject area of marketing. We are currently compiling a repository of any educational material that promotes gender education (in my case, in relation to marketing).

While I certainly have some idea of existing resources, I was told the UN don't do 'small'. This is a global project, so we are looking for GLOBAL information. We cannot possibly do this on our own, which is why I am asking for help from YOU- all of you teaching, having a sound knowledge of (academia and practice), and working on topics related to gender & marketing. If you know a good case study, video material, book (chapter), (journal) article, syllabus, course, module, website, blog, wiki - anything at all - that you would like to bring to our attention, please e-mail me (references or documents):

wendy@wendyhein.com (anything with large attachments) or w.hein@bbk.ac.uk.

I will of course issue further calls in relevant groups (and apologise for cross-posting in advance). However, if you would like to draw my attention to any group or community, please also send me relevant information. Finally, if you know someone working or researching in the area of marketing & gender who has not come across this, please pass on the message

For further information about the project, please visit the PRME website (and find the working group documents) here!
(Link: http://www.unprme.org/working-groups/display-working-group.php?wgid=2715)

This is serious stuff, so please contribute your knowledge and expertise. Let's put our heads together and create something we can all benefit from!!

I'll be back with more of the usual (non)sense soon, but in the meantime, thank you very much for all your help in advance.

All the best,

Dr Wendy Hein